You might have seen our Facebook ads, or caught our “two blokes on a couch” funeral ad on TV. We often get asked, "Who owns Bare?" or "Is Bare actually an Australian company?"
We’re proud to say we are a 100% independently-owned Australian business. We aren't associated with the big international funeral conglomerates—we’re just a team of locals shaking up the industry.
Who owns Bare?
They certainly don’t look like your traditional funeral directors. Best mates Sam McConkey and Cale Donovan were under 40 when they started Bare—the funeral provider for the 21st century. Their mission? To challenge the $1.7 billion funeral industry and give Australians a better way to say goodbye.
Seven years on, Bare is now a team of over a hundred people and has supported more than 50,000 families across the country.
How is Bare different?
Forget stuffy showrooms and high-pressure salespeople. We combine empathy with technology to make end-of-life planning simple, transparent, and affordable.
To better serve today’s families, Sam and Cale established Bare as an independent funeral home that cuts out the "fuss." By operating without expensive brick-and-mortar funeral parlours, we strip away the unnecessary costs and pass those savings directly to you.
But we aren't just about "simple" services. While we’re famous for making things easy, we provide genuine choice. Whether you want a direct cremation or a fully personalised memorial service, we support families to commemorate their loved ones in whatever way feels right—whether that’s a backyard BBQ, a sunset ceremony at the beach, or a traditional send-off.
Learn more about how Bare’s process is different here.
At Bare, we care.
We’ve redefined what quality means in this industry—it’s not about the price of a coffin, it’s about the level of care. With a 4.9-star rating from thousands of reviews, the proof is in the pudding.
Bare was recognised as the Customer Service Institute of Australia’s Customer Service Organisation of the Year (Small Business), and we continue to set our sights on becoming Australia’s most trusted funeral care provider.
To learn more about Bare and our funeral services, head here or give our award-winning customer care team a call on 1800 071 176.
